UTG Welcomes New Business Development Manager
The Unbound Travel Group is delighted to announce the appointment of Merrick Abraham as Business Development Manager, marking a key step in the group’s strategic plan to grow its industry presence and re-engage with the travel trade in Australia and beyond.
Merrick brings more than two decades of experience in the travel industry, with a career that spans across business development, sales strategy, and product innovation across both niche and high-profile travel companies. Known for his collaborative approach and deep understanding of the travel agent landscape, Merrick has successfully led trade engagement programs, built strong distribution partnerships, and helped brands grow in a competitive and rapidly changing market.
In his new role, Merrick will be responsible for leading all trade-facing activity for The Unbound Travel Group. This includes rebuilding and expanding relationships with travel advisors, strengthening distribution networks, developing new partnerships, and raising awareness of the group’s four brands:
India Unbound - bespoke private tours throughout India
Sri Lanka Unbound - tailor-made travel across Sri Lanka
Remarkable East - small-group tours with a 12-guest maximum across Asia
Asia Unbound - a new brand launching in late 2025, offering private travel in destinations including Japan, Vietnam, Thailand, and Indonesia
What Merrick Brings To The Unbound Travel Group
Known for his warmth, cheerfulness, and pride in his ability to build long-lasting relationships across agent networks, Merrick is thrilled to join the Unbound Travel Group at such a pivotal time.
“I’m excited to be joining a company that takes such a thoughtful and authentic approach to travel,” said Merrick. “There’s a real opportunity here to reconnect with the trade and introduce these carefully curated products to a broader audience. I’m looking forward to supporting agents with the tools, insight, and access they need to grow their business alongside ours.”
Merrick’s appointment comes at a significant moment for the company. In May 2025, India Unbound announced the formation of The Unbound Travel Group - a new umbrella structure that unites its individual travel brands while allowing each to retain its own identity and specialisation. The rebrand is part of a broader shift toward growth and visibility, positioning the group to better serve both the Australian market and a growing international client base.
“We’re thrilled to have Merrick on board as we expand our team and reintroduce ourselves to the industry,” said Lincoln Harris, Founder and Managing Director of The Unbound Travel Group. “He brings the energy, experience, and commercial focus we need to take this next step. With new destinations on the horizon and a renewed focus on trade partnerships, Merrick’s leadership will be instrumental in helping us connect with more agents and travellers.”
The Unbound Travel Group continues to invest in its team and infrastructure, with recent website upgrades, operational enhancements, and new product development across all brands. As the company grows, its mission remains clear: to deliver flexible, well-paced, and meaningful travel across Asia - avoiding large group tours and off-the-shelf packages in favour of genuine connection and authentic experiences.
How Agents Can Connect With Merrick
Travel agents and tourism industry contacts looking to reconnect or learn more about The Unbound Travel Group are encouraged to reach out to Merrick directly. As Business Development Manager, Merrick is the key point of contact for trade partners and is available to provide tailored product training, share the latest itinerary updates, assist with enquiries, and support famil trip registrations.
Regardless of whether you're new to the brands or a long-time supporter, connecting with Merrick is a valuable way to stay informed, access marketing resources, and explore opportunities to grow your business through our private and small-group travel offerings across Asia.
Email: [email protected]
LinkedIn: https://au.linkedin.com/in/merrick-abraham-5a35a327